Demand for shrink sleeve packaging is growing continuously. Brand owners are looking for new embellishments to capture consumers' attention. One innovative and effective solution is embellishing shrink sleeves with 3D images from hot foils, a technique developed and proven by Pantec.
Shrink sleeves provide 360° decoration, ensuring maximum attention on the sales shelf. Shoppers are generally attracted to the intense colours of shrink sleeves. Embellishing shrink sleeves with 3D single images from hot foil provides an additional benefit. This innovative embellishment option creates a 3D effect that encourages customers to pick up the product, drastically increasing the likelihood of a purchase.
In addition, 3D individual images can also be used to counteract product counterfeiting, as copying such images is very difficult.
The Swiss Nyco Group has already won several awards with its “3D Illusion” shrink sleeve packaging based on Pantec Image Insetting® technology.
For a perfect appearance, the 3D image must act as an integral part of the overall design. Therefore, these special effect images are customisable to the requirements of the brand. Logo elements or key visuals can be perfectly integrated into the design and become the focal point on the packaging through the 3D effect.
The creation of the design takes place in close cooperation between brand owner, designer, foil supplier and Pantec.
3D image effects are custom designed and manufactured — they make brand logos or key visuals an eye-catcher on packages.
(Designs provided by Leonhard Kurz GmbH)
“The lack of differentiation on shrink sleeves and the risk of product counterfeiting are two key problems for brand owners in a wide range of sectors. The application of hard-to-imitate, breathtaking 3D images solves both of these problems in one single hit.”
Berat Abazi
Application Engineer | Pantec Schweiz AG
Pantec has adapted its established rotary hot foil technology to the special requirements of shrink sleeve applications. In addition to adjustments on the equipment, the definition of the correct process parameters was crucial.
Pantec’s rotary technology enables the application of up to 20 images per second with multiple foil streams and individual positioning of each image. The foils with the individual images are therefore optimally utilised – which is not only cost-effective but also sustainable. This level of sustainability can only be achieved with hot foil stamping.
CHEETAH® is a proven, high-performance technology from Pantec for this purpose.
The machine places 20 images per second on up to 10 foil streams.
Ready to take the next step?
The CHEETAH® applies stunning 3D hot-foil images on shrink sleeves at up to 20 images per second. Let’s talk about what’s possible for your product.
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