Craft beer is an artisanal beer brewed in small quantities. Craft beers are increasingly found on the shelves, which creates the need for high-quality packaging in order to position them in the market. Digital technology is generally best suited for producing such a small series, but this does not mean that high-quality embellishment and haptic effects have to be sacrificed. In the combination of analogue and digital technology, it is possible to produce small runs economically, as in this case.
For more information on optimising the design for production with the combined technologies see the article "analogue meets digital".
A showcase of "Analog X Digital" - the combination of digital printing with flatbed embossing from Pantec RHINO. Blind embossing of substrate, metallised and printed elements creates extraordinary haptic effects for short-run craft beer labels.
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