Proof that embellishment can lift even a restrained motif: on the El Golpe rum label, glossy transparent foil, a 3D effect lens and microembossing turn a simple image into something with real depth and presence.
The El Golpe rum label shows how embellishment can elevate a deliberately simple motif. Individual elements are picked out with glossy, transparent foil to give the artwork spatial depth, while a 3D effect lens over the moon pushes that depth further still. Microembossing on the brand name adds a final tactile detail that rewards a closer look.
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