A label steeped in tequila's own iconography: Santa Muerte — the patron to whom tequila is offered alongside roses and cigars — meets the agave at the heart of the spirit, brought to life through layered 3D embossing and a registered holographic patch.
The Tequila label draws directly on the culture around the spirit. Santa Muerte, the patron saint of Central and South America to whom tequila is offered at shrines alongside roses and cigars, appears next to the agave — the plant from whose heart tequila is extracted. The design is carried by a mix of 3D embossings and nano-structured details, with a registered holographic patch set as the cherry on top. Produced inline on the Pantec RHINO, with print partner MCC Bingen, foil supplier Leonhard Kurz, tooling by Hinderer + Mühlich and design by Daniel Bretz and Oliver Jung.
Intro Text
