Kyburg Craft Beer

Craft beer is an artisanal beer brewed in small quantities. Craft beers are increasingly found on the shelves, which creates the need for high-quality packaging in order to position them in the market. Digital technology is generally best suited for producing such a small series, but this does not mean that high-quality embellishment and haptic effects have to be sacrificed. In the combination of analog and digital technology, it is possible to produce small runs economically, as in this case. 

For more information on optimizing the design for production with the combined technologies see the article "analog meets digital".